Inform. Inspire.
Solar News Channel is a news and information
channel that aims to inform and inspire by telling the Story of the Filipino.
It has local and foreign news and information programs to give the viewers a
wider perspective on current issues. It carries a number of international shows
that reflect the lifestyle of our upscale, adult viewers who seek empowering
information that we hope will encourage and inspire action.
TARGET
MARKET
Our primary target viewer is the upper income
and middle class market. This segment is best described demographically by age
(30-50 years old) and income status (AB upper C). They hunger for conversation
currencies and prefer to access information on many touch points. They look for
both local and global perspectives. They are driven to make their mark in the
world.
THE
CHANNEL
Solar News is the latest news broadcast
organization in the country. It aims to elevate the level of public discourse
and provide news that viewers can actually use. Its vision is to establish a
multi-level platform in delivering relevant, timely and factual information to
the Filipino people. Solar News will tell the story of the Filipino.
SOLAR
DAYBREAK
Anchor Jing Magsaysay reviews and updates yesterday’s stories, and gives you
information you need to start your day right: the weather, traffic and
developing stories. This early, Solar news reporters are already out in the
field gathering news and getting pulse of the people.
SOLAR
HEADLINES
News move at the speed of life, so why wait for 6 in the
evening to get informed? Solar Headlines keeps the viewers armed with news as
they happen and where it happens. The news updates are anchored by Amelyn Veloso and Claire
Celdran.
SOLAR
NEWSDAY
Anchor Mai Rodriguez serves a fulfilling mix of
early morning news, top stories here and abroad, weather and features. Those
having late lunches will get tips on where it is best to go and what route to
take to beat midday traffic.
SOLAR NEWS CEBUANO
Solar News Cebuano
is the flagship regional newscast of Solar News Channel. It currently airs
weekdays at 12:30 p.m. (PST) after Solar News Day. It is the first regional
newscast produced by Solar News and the first national newscast in Cebuano.
SOLAR NETWORK
NEWS
A comprehensive newscast featuring stories
gathered by Solar’s News Teams and in-depth reports of senior Solar
Journalists. It also provides viewers with updates from Asia and around the
world plus information on the weather, sports and entertainment. This primetime
newscast is hosted by Pia Hontiveros.
SOLAR
NIGHTLY NEWS
Anchor Nancy Irlanda makes sure that you end your day
informed and inspired. Nightly News wraps up and updates the news of the day so
that viewers will not miss out on anything. With her strong business
background, Nancy also interviews movers and shakers of the business industry.
SOLAR SPORTS DESK
Solar Sports Desk is a 30-minute show that vows to give you
the latest local and international sports news! Hosted by veteran sports anchors Jinno Rufino, and Cesca Litton, the show airs simultaneously on Solar News Channel
and Solar Sports every Monday-Friday at 10:30pm. http://www.solarsportsdesk.ph
No comments:
Post a Comment